Opening Doors Half a World Away: How Betty and Charlie Laliberte Are Changing Lives in Uganda

Opening Doors Half a World Away: How Betty and Charlie Laliberte Are Changing Lives in Uganda

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Somewhere in Uganda today, a young doctor is treating patients. A nurse is caring for families. A midwife is helping bring new life into the world. A pharmacist is filling prescriptions. A fashion designer is building a business. A technology professional is beginning a career.

Many of these journeys began with a single opportunity. And behind that opportunity stand Betty and Charlie Laliberte. The former Elmhurst residents moved to Beacon Hill senior living community in Lombard two years ago.

For them, creating those opportunities has become a way of life.

Married for 54 years, the couple are the founders of ChildrenUP, a nonprofit that helps promising young people in Uganda continue their education beyond primary school. Over the past 15 years, their quiet but determined work has helped students pursue careers that once felt impossible.

What began with one student has grown into a program supporting more than 100 scholars and continues to expand, thanks to a circle of generous donors.

From Elmhurst Classrooms to the World

Long before their work in Uganda, Betty and Charlie spent decades shaping young lives closer to home. Both retired from York High School in Elmhurst, where Betty served as a librarian and Charlie taught art.

Retirement, however, didn’t slow them down.

“For us, retirement is not at all retiring,” Betty said. “It’s having the gift of time to follow your passions.”

Soon after leaving their York, High School careers, the Lalibertes accepted positions at the Istanbul International School in Turkey. Betty again worked as a librarian while Charlie stepped back into the art classroom.

“It was the most wonderful three years,” Betty recalled.

They embraced the culture, the people, and the rhythm of life abroad. The school calendar offered a unique perk: every six weeks, teachers received a full week off. The Lalibertes spent that time traveling, exploring places like the Greek Islands and Rome while immersing themselves in cultures far from home.

What they did not know at the time was that one future trip would permanently change their lives.

A Journey That Became a Mission

One of their fellow teachers in Istanbul, moved on to Uganda. Curious about the country and eager to visit their colleague, Charlie and his daughter decided to make the trip.

What began as a memorable travel experience soon became something much deeper.

At the time, northern Uganda was emerging from years of violent conflict and insurrection. In towns such as Gulu, families were only beginning to rebuild their lives.

By the time Charlie and his daughter arrived, the region was slowly returning to normal. But the scars of the past were still visible. And the challenges for young people remained enormous.

Meeting Nancy

During that visit, Charlie met a student named Nancy.

She had been orphaned by AIDS and raised by her grandmother. To make ends meet, they broke quarry stones with sledgehammers to sell to road crews. Despite these circumstances, Nancy was an exceptional student and had earned a scholarship to continue her education, a remarkable achievement. What she lacked were the funds for room, board, and the basic expenses required to attend school.

“We wanted to help support her,” Charlie said. “And one thing led to another as we looked for others to help. Nancy was largely the inspiration.”

That decision marked the beginning of what would become ChildrenUP.

Nancy went on to complete college and graduate school, studying forestry. Today she works in health and safety for an agricultural enterprise and helps other students pursue their own education.

Bridging the Gap Through Education

In Uganda, primary school ends after seventh grade. Students who wish to continue move into secondary boarding schools for four years, followed by optional advanced years that prepare them for university or vocational training.

For many families, the cost makes continuing education impossible.

ChildrenUP Helps Bridge That Gap

With the help of local educators, ChildrenUP identifies students who score high on national exams at the end of seventh grade and show strong academic promise. The organization has two levels of mentors for every student. “If a child needs help, there’s always someone there to advise them and oversee their progress,” said Charlie.  Mentors provide for students’ needs and concerns, assist with payment of expenses, and foster communication. The program supports the students through the six years following primary school and, in some cases, beyond. “We have students at the university level,” said Betty.

Students who enter the secondary school program may be anywhere from 14 to 19 years old, depending on when they were able to attend school earlier in life.

One guiding principle remains constant. The program supports equal numbers of girls and boys.

Where They Are Now

Today, Betty and Charlie live at Beacon Hill senior living community in Lombard.

From there, they continue the work they began years ago connected to Uganda, engaged with supporters, and deeply involved in causes that matter to them. Neighbors have learned about ChildrenUP through conversations and shared stories, often choosing to support the program themselves.

For the Lalibertes, Beacon Hill represents not a pause, but a continuation, a place where the values that shaped their lives still have room to grow.

“I’m constantly touched by the kindness and generosity of Beacon Hill residents,” said Executive Director Elijah Heyboer. “Betty and Charlie truly exemplify the very best of this community, a spirit of giving that extends far beyond these walls.”

Stories like theirs emerge naturally here. They’re created in dining-room conversations, formed through shared experiences, and strengthened by a community of people who bring decades of purpose with them into each new chapter.

A Life Still Opening Doors

For Betty and Charlie, ChildrenUP is simply another way of doing what they’ve always done: teaching, encouraging, and opening doors.

While the impact stretches halfway around the world, its roots are deeply human… curiosity, compassion, and a belief in what people can become when they’re given a chance.

And for those who visit Beacon Hill, it’s often the people who leave the strongest impression. People like Betty and Charlie. People whose stories are still unfolding. People who remind you that good people don’t stop showing up for the world, they simply find new ways to do it.

Oak Trace Resident, Lindy Pond, takes leap of faith, fulfills dream by skydiving

Oak Trace Resident, Lindy Pond, takes leap of faith, fulfills dream by skydiving

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When given the opportunity, she took the leap. Literally. A huge leap!

Eighty-two-year-old Lindy Pond, a resident of Oak Trace senior living community in Downers Grove, fulfilled a long-time dream last week. “Skydiving is something I always wanted to do but never had the opportunity for,” she said. When she went with 15 fellow residents of Oak Trace on an outing to the airport in Rochelle, she said, the chance presented itself, and she couldn’t turn it down.

“We went to Chicago Skydiving Center in Rochelle for lunch. There, you can watch people skydiving while you’re eating. You also have the opportunity to sign up and give it a try if you want. I watched a couple of people and thought, ‘If I don’t try it now while I have the opportunity, I never will.’” And so she did.

After watching a short video, Lindy’s dive was done in tandem with an instructor. “We got on a plane and were up three miles high. When you jump, you’re going 100 miles/hour. The instructor does all the work,” she said. She loved the experience.

“I had no second thoughts and wasn’t scared at all. That’s my personality. I’ve been bungee jumping and zip-lining in Panama. I like risky things. The only thing I’m afraid of is water. I love boats but don’t throw me overboard. My kids used to say it’s because I don’t like to get my hair wet,” she said. “My friends from Oak Trace stayed and watched. They couldn’t believe I did it. It’s not something the average person does, especially in our age group.”

Lindy said none of the other residents on the outing wanted to give skydiving a try. Even her boyfriend, John Rohlfing declined. “He doesn’t like heights,” she said, adding that this sounds slightly ironic. John, who was a TWA pilot for 35 years, explained, “If I’ve got wings, I’m fine, but I can’t make myself step out of something into the air.” He, instead, enjoyed watching Lindy from the ground.

Lindy and John, both of whom moved into Oak Trace within days of each other two years ago, find that the senior living community offers many opportunities for activities, some more traditional than others. They’ve recently participated in a behind-the-scenes tour of Wrigley Field, a trip to Milwaukee, ballroom dance lessons, and more. “There’s always the chance to try something new,” Lindy said adding that moving to Oak Trace was one of the best decisions she ever made.

Dave Humphreys: Where Music Meets Meaning

Dave Humphreys: Where Music Meets Meaning

Some people are born trailblazers. Others grow into it. Dave Humphreys is one of the latter—a quiet force shaped by music, justice, and a deep belief in community.

He never chased titles or the spotlight. He simply followed his instincts— toward purpose, connection, and service. Along the way, he built something lasting: a life full of meaningful moments and a legacy that continues to ripple through every cause, community, and person he’s touched.

Music Is the Key

Dave was just five when he first sat down at a piano. Soon came the bass, cello, and percussion—each one expanding his world. By high school, music wasn’t just a passion; it was a side hustle. He was playing gigs and getting paid. At Oberlin College, his talent helped cover tuition.

Today, Dave doesn’t play professionally, but music is still central to who he is. He calls himself a music enabler—someone who helps others find joy, connection, and meaning through it.

And for Dave, music was only the beginning.

Jamming with Pete Seeger—and Finding Purpose

While at Oberlin, Dave attended a Pete Seeger concert—and it changed everything. After the show, he ended up in an impromptu jam session with the folk legend. What he walked away with wasn’t just a memory, but a deeper understanding: music could be protest, healing, and connection—all at once.

“The words had meaning,” Dave says. “It was a movement that spoke to everything I cared about—belonging, justice, recognizing the needs of marginalized people.”

From that moment on, music wasn’t just something he played. It became the language of what he stood for.

Man with glasses and beard wearing a blue shirt.

Two Way Street: Where Music Meets Service

That realization led to one of Dave’s most lasting contributions: the founding of Two Way Street Coffee House.

Launched in 1970 out of First Congregational United Church of Christ in Downers Grove—and inspired by a cozy, culture-rich venue he loved in college—Two Way Street was designed to be more than a place for live music. It was a space where people could come together through music, conversation, and community.

At a time when the country felt divided by the Vietnam War, it became a refuge for young people—a place to be themselves, be heard, and find the support they needed, whether emotional, physical, social, or legal.

“Music was the hook,” Dave says. “But service was the soul.”

Volunteers didn’t wait for instructions—they simply showed up and started helping. “Eventually, the broader community got involved in a more official way,” Dave recalls.

More than 50 years later, Two Way Street still welcomes musicians from around the world. It’s a living legacy of Dave’s belief that music, at its best, brings people together.

“It’s truly hard to put into words the impact Dave has had on so many folk musicians, fans, and communities,” says Joel Simpson, co-director of Two Way Street Coffee House.

Black and white photo of six people gathered around a table, engaged in discussion.

Retirement as a New Beginning

After a 30-year career in marketing, Dave took early retirement in 1991—not to slow down, but to focus on what mattered most.

Freed from the demands of corporate life, he poured his energy into music, service, and community. He began booking festivals, supporting nonprofits, and stepping into leadership roles—not for recognition, but because the work needed doing. And he’s done it all as a volunteer.

This summer, Dave once again led Rotary GroveFest, where he’s served as lead entertainment producer since the event began in 2010. Before that, he held the same role for its predecessor, Heritage Fest—for 28 years.

Man in yellow shirt speaking on stage at an event with music equipment.
Man speaking into a microphone outside near a banner that reads History Happens Here.

But Dave’s impact extends well beyond the stage. He’s a longtime civic leader in Downers Grove, having served more than 20 years on the Public Library Board and a founding board member of EQDG (EQuality Downers Grove), an organization that advocates for a more inclusive community. He’s also contributed his time and talents to the Downers Grove Community Kitchen, the Mental Health Advisory Committee of DuPage County, and the DuPage Board of Health—just to name a few.

Today, Dave continues to lead and serve at Oak Trace, where he raises funds, mentors fellow residents, and plays an active role in shaping the community he now calls home. He chairs the Oak Trace Foundation Advisory Committee and leads fundraising for several key initiatives—including an emergency fund for team members, and a general use fund for special campus projects.

Dearest to Dave is the team member scholarship fund, which awards tens of thousands of dollars each year to support continuing education. Thanks to his passionate and relentless efforts to encourage fellow residents to give, Oak Trace had a record-breaking fundraising season this spring. Under Dave’s leadership, the Advisory Committee helped raise nearly $57,000—more than double the previous year’s total. That amount was then matched with an additional $20,000 from the Foundation’s general fund, bringing the total to an impressive $77,000.

“This year, 19 Oak Trace team members were awarded scholarships to pursue higher education,” says Dan Harrington, Executive Director of Oak Trace. “Dave is deeply involved at Oak Trace, where he chairs our Foundation committee and leads fundraising for several key initiatives. His work makes a direct and lasting impact on our campus and our culture.”

Ask Dave about his leadership style, and he won’t speak to power dynamics. He talks about people.

“I make friends, make suggestions, listen, and find ways to partner together to get things done,” he says.

Leading Quietly. Impacting Loudly.

From a five-year-old learning piano to a quiet force behind community change, Dave Humphreys has never sought the spotlight—but his impact is impossible to miss.

He’s a trailblazer not driven by ambition, but by purpose. By people. And by the countless lives he’s lifted along the way.

Residents at Friendship Village Taking the Dive

Residents at Friendship Village Taking the Dive

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Residents at Friendship Village and students of Elmhurst Learning and Success Academy (ELSA) celebrated their unique partnership in a suitably inimitable way. Earlier this month, seniors and their young friends with cognitive disabilities honored their friendship by scuba diving in Friendship Village’s beautiful aquatic center.

91-year old Velma Robinson said that scuba diving was “fantastic.” She added that the opportunity permitted her to try something new. “I just can’t see people sitting in their rooms watching TV when they can get out and enjoy life,” she said.

Friendship Village is a retirement community in Schaumburg. Jeannette Magdaleno, manager of life-long learning and volunteer services who coordinated the event said, “We are always encouraging the residents to try something new.” Over the past several years, Friendship Village’s lifestyles department has introduced residents to rock climbing, laser tag, archery, iFLY indoor skydiving, go-karting, snow tubing, and now scuba diving. “When you try something new, it makes you feel very alive,” she said.

The residents of Friendship Village have been working on a volunteer project with students from ELSA, which is a four-year post-high school program at Elmhurst College for young adults with disabilities. The project, called New Life for Old Bags, uses recycled garbage bags to create sleeping mats for the homeless. “This event with Diveheart permitted the residents of Friendship Village and the students to celebrate their friendship while trying something new,” said Jeannette.

The scuba diving instruction was provided by Diveheart. The Downers Grove-based not-for-profit offers scuba diving instruction and opportunities to children and adults with disabilities and wounded veterans.

“Scuba diving was very exhilarating,” said 87-year old Helen Moffat, who tried out scuba diving. “It gives you a new lease on life!”

Going for Gold! Liberty Games Inspire, Unite and Spark Friendly Rivalries

Going for Gold! Liberty Games Inspire, Unite and Spark Friendly Rivalries

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Last week, 100 spirited participants, ages 70-94, gathered at South Bay at Mt. Pleasant senior living community for the 4th annual Liberty Games.

The Olympic-style event is a signature experience of Liberty Senior Living, a leader in the senior living industry. The Liberty Games brought residents from 10 of the organization’s independent living communities for three days of competition. Participating communities, in addition to the host, were The Barclay at SouthPark, Brightmore of South Charlotte, Carolina Bay at Autumn Hall, Brightmore of Wilmington, The Templeton of Cary, Wellington Bay, Pisgah Valley, Quail Haven Village, and Hayes Barton Place.

The Games were spearheaded four years ago by Haley Kinne-Norris, INSPIRE Wellness and Enrichment Coordinator for Liberty Senior Living. “I wanted to find a fun way to bring everyone together for a healthy competition,” Kinne-Norris said. Liberty Senior Living boasts a strong commitment to a culture of wellness.

The 2025 event was spectacular from start to finish. Opening ceremonies started with a torch reportedly used in the Paris Olympics, a color guard presentation by cadets from the Citadel, and the energetic entrance of each team. The keynote address /pep talk was delivered by philanthropist inspirational speaker and retired basketball official, Dereck Whittenburg.

The extraordinary ceremony ended with a headstand by Cookie Finkelstein, an 83-year-old athlete from South Bay at Mt. Pleasant. The six-time cancer patient went on to win the ½ mile walk.

Athletes, many of whom have been training for months (if not the entire year since last year’s Games), participated in various events. The athletic competitions included bocce ball, putting, swimming, billiards, ping pong, shuffleboard, a water balloon tossing off a fourth-floor balcony towards a bull’s eye on the ground, and more.

In addition to the physical events, the Liberty Games included trivia, chess, and other cognitive competitions in which the residents’ minds were challenged.

A Culture of Wellness and Engagement

The Liberty Games were designed to crown champions and, even more importantly, foster a sense of community, camaraderie, and active engagement. The Liberty Games embody a corporate-wide commitment to promoting a culture of wellness, where staying engaged and active is a priority no matter your age.

Elizabeth Pierce, a resident of Brightmore of Wilmington, competed in several activities. The arthritis in one arm and shoulder and hip replacements she said, “don’t hold me back from having a good time. This is a fun and competitive way for me to represent my community and I feel great.”

Celebrating Achievement

After the Games, winners in each event were recognized with awards for first, second, and third place. The top-scoring teams were also recognized, with The Templeton of Cary taking home the gold for the third time.

A Legacy of Health and Wellness

Ultimately, the Liberty Games event proves to be much more than a competition—it is annually an inspiring celebration of active aging. The Liberty Games are a fun reminder that it’s never too late to pursue health, build friendships, and stay engaged with life. For the participants, the games are a chance to challenge themselves, laugh with new friends, and take pride in staying active and involved to live a purposeful, independent and engaging life.

Wilmington Teenager, Part of Miss Carolina Organization, Uses Music to Enchant Seniors with Dementia

Wilmington Teenager, Part of Miss Carolina Organization, Uses Music to Enchant Seniors with Dementia

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WILMINGTON, N.C. (WECT) – 6.7 million Americans are living with Alzheimer’s disease and other forms of dementia, according to the Alzheimer’s Association. It’s a disease that leads to memory loss and challenges cognitive behavior.

Callie Cromartie, a high school senior at Hoggard High School, is trying to make life a little easier for those with Alzheimer’s disease. Cromartie spends time singing to dementia residents at The Commons at Brightmore in Wilmington.

“I think it gives them some sense of normalcy in their daily lives,” said Cromartie.

In December, she started performing for her community service as part of the Miss North Carolina organization.

Now, she does it for the residents like Anita Liebeskind.

“We all get to hang out and the feet are tapping and we’re singing along. Just makes us feel good,” said Liebeskind.

The music can also help with their memory.

It’s also in honor of Cromartie’s grandma, who was a resident there before she died.

“This is somewhere I was coming when I was younger, like seven or eight years old,” she said. “I spent a lot of time here visiting my grandmother.”

Now Cromartie comes every other Tuesday to sing to the residents. Not only does that make the people there smile, but Cromartie knows she is making her grandmother proud too.

Cromartie says she hopes to turn her singing into a permanent program with more singers that could expand across the state.

It’s addictive—the fast-paced, ever-evolving world of marketing and public relations keeps you curious, energized, and constantly learning… especially now with Artificial Intelligence reshaping what’s possible.

At IVY, we thrive on finding new ways to set our clients apart. And the truth is—they make it easy. They have incredible stories to tell.

My role is to uncover each client’s goals and align them with the smartest, most effective strategies—always within budget. That means exploring everything from traditional media to digital innovation and every communication channel in between. Whether it’s direct mail, TV advertising, a new website, or PPC campaigns, the goal is always the same: capture attention, spark interest, and drive meaningful results.

I’m also fortunate to work alongside an exceptional team. The people at IVY are creative, thoughtful, collaborative—and genuinely fun to be around. There isn’t a novice in the group; just seasoned professionals who care deeply about doing great work.

And our clients? Just as inspiring. Many have been with us for years, and their passion for serving their communities never gets old. They’re committed to innovation, to responsibility, and to making a difference—and that’s something I truly admire.

So yes, it’s true what they say: when you love what you do, it doesn’t feel like work.

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IVY was established in 1990 with a basic premise to offer professional, ethical and highly creative marketing, advertising and public relations services. We have successfully maintained our core values and have been part of many amazing projects, client growth and changes in the world of marketing that continue to happen at lightening speed. Most of our clients serve older adults in some capacity so we keep abreast of the opportunities and challenges they face.   Each day, we keep it real and fun and consistently deliver positive results to our clients and their markets.

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As a hybrid graphic and digital designer/web developer with over 17 years of experience, I am always on the lookout for innovative digital and print visual communications. IVY Marketing Group’s broad range of projects keeps my job challenging and rewarding, as each campaign is a new and exciting opportunity to effectively communicate our clients’ messages and help them achieve their goals. It’s my passion!

My body of work encompasses a diverse design style and wide base of clients, ranging from national associations, small businesses and big name brands like Hyatt and LiftMaster. I firmly believe that form follows function and highly value the communicative power of simplicity. 

Areas of professional expertise include Photoshop, InDesign, Illustrator, Word Press, Responsive Design, CSS3, and HTML5. The industries I’ve served include senior living, health care, hospitality and finance.

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All my life, I have loved writing. As a child, I could often be found in my room “writing a book.” While “novelist” is not (yet) on my resume, I am a storyteller. I believe that everyone and everything has a great story, and it is my joy to find that story and share it with the world.

After earning my bachelor’s degree in journalism and completing my master’s studies in the same field, I joined a small advertising agency with powerhouse clients in the hospitality industry, such as Hyatt, Hilton International and Carnival Cruise Lines. I began as a proofreader and achieved the position of senior copy writer within a year.

After my first son was born, followed by two more, I started a freelance writing business that included (among several others) such clients as Advocate Health Care and Coldwell-Banker Realty. Clients in the education arena included DeVry University’s Becker CPA and Stalla CFA Reviews, DePaul University, and Naperville School District 203, for which I won two state public relations awards.

For nine years, I was employed as Communications Director for a large faith community, where I managed all aspects of internal and external communications. I was writer, editor, designer, web master, and content manager.

As such, I am experienced and comfortable writing multimedia for a broad variety of industries, products and services.

I joined IVY Marketing Group in 2013, when I began writing client press releases on a freelance basis. I loved the work—and my teammates—so much, I was thrilled when I was invited to come on board in a greater capacity.

I have immensely enjoyed getting to know our valued clients in the senior housing industry, the people they serve, and telling the many wonderful stories that come out of content marketing done right—with the love and care our IVY teams puts into everything we do.

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It all starts with one idea. Working with the Ivy creative team for over two decades has always meant taking one great idea and bringing it to life to help our clients meet their goals. We enjoy the challenges offered with every creative opportunity and try to make the design process itself enjoyable for our clients.

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Making certain that the projects IVY produces are word- and picture-perfect is my specialty. But I also love implementing marketing campaigns and programs that bring our clients success. Details are my thing, so it is a pleasure to have worked with IVY twice now, first after college four years ago and, recently, for the past two years.

The IVY Group is a terrific team of creative, positive and talented professionals that I love working with and, judging from the length of stay of our clients, I think they love our team, too!

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Rock-climbing, training for an 80-floor stair climb event, running a 5K…This is just a tiny peek into what people 20 and even 30 years older than I am, are doing on a fairly regular basis at some of the retirement communities that IVY represents.

I’m of the generation that still has reoccurring nightmares about what the next step looked like when my grandmother could no longer live by herself. The very best option at that time was living at a “facility” and  included eating rubbery chicken and playing an occasional game of BINGO. Period. That’s why my parent’s generation begged us not to ever put them into “one of those places.”

I am so proud that IVY’s clients are at the very forefront of an industry that creates opportunities, challenges, and most of all freedom for seniors, allowing them to explore hobbies, interests, passions…the next chapter of their very full lives.

I feel reassured for my own future. Even more, I feel honored to be able to share the impactful stories about this paradigm shift in the world of senior housing. What we hear and see at our clients’ communities is fascinating and inspiring!

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Keeping up to date on new public relations strategies, online engagement tactics, and promotional tools is my passion.

With my hospitality background in marketing top Chicago restaurants and hotels, I was eager to bring fresh concepts and communication strategies to our clients and have really enjoyed learning various industries.

Our clients have such exciting and unique events and programs, which really makes it motivating for me to make the most of their content.  Results like increased sales leads, website visits and social media connections make everyday rewarding and interesting.

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I oversee, plan and implement projects and processes at IVY.  Often,  I am the conduit between our writers and designers, with printers, and other vendors to fulfill the marketing needs for our clients. I also manage media buys and coordinate production of advertisements.

Working for a flexible and fluid company that is constantly growing, changing and evolving is fun and rewarding. There is always something new to learn.

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My bio has a big blank in the beginning—Mom and Dad rescued me in Wisconsin, and no one really knows my origins. They were probably ruff. What matters though is where I am now, running IVY Marketing Group. There are humans here who think they’re in charge. In truth, they do actually have amazing experience in content marketing and public relations, but I’m super important and the center of attention. I mean, look at this face. Right? And I know I’m the top dog because honestly, I’m the only one allowed to sleep through staff meetings and eat things that people drop on the floor.

The fact is though that I truly love staying awake at staff meetings. Everyone talks and laughs and they’re always excited. That surprises me a little because it’s not like anyone has thrown a ball to play fetch or anything. But I guess what gets my pack of peoples’ tails wagging is their work and their clients. I don’t know what a website or a blog is, but I do know that my pack must be good at them because they’ve earned all sorts of awards for these and other things. My bed had to be moved because the framed certificates were taking up so much room. Despite the inconvenience, I’m proud of these awards!

I serve several important purposes at IVY. I always let Mom (and the world) know when the mailman is here. When people come into the office, just one (usually) quick non-invasive (usually) sniff, allows me to determine important characteristics…like if they had anything good for breakfast, own any pets (pet owners are the best!) or if they stepped in anything on the way in. (It’s sort of like me conducting a first job interview.) I generously share my tummy because I know people like to give it a good scratch. I always give kisses, whether one is feeling lonely or not. And I’m always happy to share someone’s meal, especially if they’re trying to lose weight. My pack describes me as being engaging, amusing, and entertaining. (When I hear a siren, I “sing” along and it makes them laugh.) NPR talks about the benefits of having a pet at the workplace. Studies show pets lower stress hormones and improve morale and productivity. I wholeheartedly agree that a dog in the workplace is the best thing since rawhide bones.

As for my pack of people at IVY…they are amazing and always make my tail wag!

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I could not be more thrilled to work alongside the IVY team.

For over 25 years, I have been employed in top executive positions across the Chicago area and have consistently built profitable businesses, generated sales, and developed and launched new product lines.

Strategically positioning companies and commodities for growth is a strong suit I’m eager to bring to ResponderHub™, IVY’s new crisis communications solution. I’m also excited to help expand IVY’s reach in the senior marketing industry.

I believe people are more open than ever to thinking outside the box and looking at new ways to reach their customer base, while at the same time reducing their cost of sale. The senior industry is exploding, and IVY is perfectly positioned to respond to the need for innovative, quality content marketing services and effective crisis communications.

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I love being able to use my skills to help improve other people’s lives, and with a growing elderly population, it’s important to create meaningful and user-friendly digital solutions to aid the senior living industry.I have a wide range of technology and design skills with a deep interest in Human-Computer Interaction– helping IVY provide outstanding web design and print design services. IVY has a long-proven track record of excellence, and I’m proud to be able to help carry on that tradition. 

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