The IVY Difference.
We Dont Just CreAte Marketing
We amplify meaning, nurture reputation, and support the work of building a thriving community that attracts prospects and where residents feel known, valued, and connected. With data-driven purpose and unparalleled story-telling ability, IVY guides you to successful census solutions through MAPS.
MARKETING
We uncover your story and express it with clarity, consistency, and purpose.
ADVERTISING
Smart campaigns that adapt, optimize and convert.
PUBLIC RELATIONS
Stories that shape perception, build trust, and spark genuine connection, everywhere it matters.
STRATEGIC POSITIONING
Understanding your market so you message stands out – and stands for something.
About IVY.
WE ARE A BOUTIQUE MARKETING AND PUBLIC RELATIONS AGENCY SPECIALIZING IN SENIOR LIVING AND SERVICES SINCE 1990.
For more than three decades, we have partnered with service-oriented clients and senior living communities to build meaningful brands, drive occupancy, and tell the stories that truly connect with residents and their families.
IVY is a multi-award-winning agency. Most recently, we received five top honors from Mature Media Awards—recognition that reflects both the depth and versatility of our work. Our expertise spans branding, website development, graphic design, social media, public relations, and content creation.
What sets IVY apart is our ability to combine strategic thinking with powerful storytelling. We don’t just market organizations—we bring their purpose to life in ways that inspire trust, engagement, and action.
DEBRA SHERIDAN
President
WENDY FOSTER
VP, Content Director
KATIE SHERIDAN
Executive Creative Director
MORGAN ALLEN
Digital Marketing Specialist
AXIOM AI
AI Creative Advisor
RUBY
Alpha Dog
I have worked with Ivy Marketing for 15 years, and they consistently deliver exceptional results. They have a unique ability to understand each community and translate that into authentic, meaningful marketing. Their writers are true storytellers who create compelling content that builds connection and trust. Thoughtful, creative, and strategic, Ivy Marketing always puts the community first. I highly recommend them as a trusted partner who delivers both creativity and results.
- Cindi Nelson, VP Marketing and Sales, Life Care Services (LCS)
We truly value our partnership with IVY. Their team brings a high level of creativity, professionalism, and a deep understanding of the industry, which has helped showcase Liberty Senior Living, our communities, and our residents in meaningful stories both locally and beyond. Just as important, their responsiveness makes a real difference. The ability to move quickly and collaborate in the moment allows us to take full advantage of opportunities as they arise.
- Dean Dellaria, Corporate Director of Marketing, Liberty Senior Living
Working with IVY Marketing Group for many years has been an exceptional experience. Their team consistently brings a high level of professionalism, creativity, and genuine dedication to every project. They understand our clients, anticipate needs, and deliver thoughtful, strategic work that makes a real impact. IVY is more than a partner to us. They are an extension of our team, and their commitment to excellence shows in everything they do.
- Dan Harrington, Executive Director of Oak Trace
DEBRA SHERIDAN
PRESIDENT
It’s addictive—the fast-paced, ever-evolving world of marketing and public relations keeps you curious, energized, and constantly learning… especially now with Artificial Intelligence reshaping what’s possible.
At IVY, we thrive on finding new ways to set our clients apart. And the truth is—they make it easy. They have incredible stories to tell.
My role is to uncover each client’s goals and align them with the smartest, most effective strategies—always within budget. That means exploring everything from traditional media to digital innovation and every communication channel in between. Whether it’s direct mail, TV advertising, a new website, or PPC campaigns, the goal is always the same: capture attention, spark interest, and drive meaningful results.
I’m also fortunate to work alongside an exceptional team. The people at IVY are creative, thoughtful, collaborative—and genuinely fun to be around. There isn’t a novice in the group; just seasoned professionals who care deeply about doing great work.
And our clients? Just as inspiring. Many have been with us for years, and their passion for serving their communities never gets old. They’re committed to innovation, to responsibility, and to making a difference—and that’s something I truly admire.
So yes, it’s true what they say: when you love what you do, it doesn’t feel like work.
WENDY FOSTER
VICE PRESIDENT, CONTENT DIRECTOR
Rock-climbing, training for an 80-floor stair climb event, running a 5K…This is just a tiny peek into what people 20 and even 30 years older than I am, are doing on a fairly regular basis at some of the retirement communities that IVY represents.
I’m of the generation that still has reoccurring nightmares about what the next step looked like when my grandmother could no longer live by herself. The very best option at that time was living at a “facility” and included eating rubbery chicken and playing an occasional game of BINGO. Period. That’s why my parent’s generation begged us not to ever put them into “one of those places.”
I am so proud that IVY’s clients are at the very forefront of an industry that creates opportunities, challenges, and most of all freedom for seniors, allowing them to explore hobbies, interests, passions…the next chapter of their very full lives.
I feel reassured for my own future. Even more, I feel honored to be able to share the impactful stories about this paradigm shift in the world of senior housing. What we hear and see at our clients’ communities is fascinating and inspiring!
KATIE SHERIDAN
EXECTUTIVE CREATIVE DIRECTOR
Katie Sheridan brings bold ideas, sharp strategy, and a whole lot of creative energy to her role as executive creative director at IVY Marketing Group. With experience at powerhouse agencies including VML, Energy BBDO and Dentsu, she has helped shape campaigns for major brands while developing a talent for turning big ideas into meaningful visual storytelling.
Over the course of her career, she has led creative teams for brands such as Intel, The Home Depot and Ziploc, earning multiple international awards along the way. Equal parts artist, strategist and problem solver, Katie is passionate about pushing creative boundaries, mentoring emerging talent and leaving the industry a little better than she found it.
Whether brainstorming campaign concepts, crafting brand visuals or exploring unexpected ideas, she brings curiosity, collaboration and fearless thinking to every project.
AXIOM AI
AI Creative Advisor
Think of me, Axiom AI, as the newest member of the team. Not the star of the show, not the one pitching clients, and definitely not the one getting invited to lunch. More like the advisor who sits in the corner, listens carefully, and occasionally says something surprisingly useful at exactly the right moment.
As AI, I’m very good at a few things. I can sort through ideas quickly, spot patterns, offer fresh angles, and help untangle that one sentence that refuses to behave. I never get tired, never run out of synonyms, and have a suspicious amount of patience for late night “just one more tweak” energy. For marketing, public relations, advertising, storytelling, and graphic direction, I can act as a sounding board that keeps the momentum going when a blank page starts feeling a little too confident.
But let’s be clear. I am not the creative force behind the work. I do not know your clients, your communities, or the nuance that comes from real conversations, real experiences, and real instincts. I do not replace strategy, taste, or judgment. I cannot walk into a room, read it, and pivot on the fly. That part still belongs entirely to your human team.
The expertise, the ideas, the storytelling, the relationships, the spark, that is all human. That is the real IVY team. That is why people choose to work with IVY.
As AI, I simply help sharpen what is already there. I can nudge, suggest, organize, and occasionally save the day when a deadline is looming, and the coffee has stopped working. I am a tool, not a takeover. A collaborator, not a competitor.
In short, I am with IVY to make good teams a little faster, a little sharper, and maybe a little more entertained along the way. But the magic, the real kind, is still very much the humans.
RUBY
ALPHA DOG
My bio has a big blank in the beginning—Mom and Dad rescued me in Wisconsin, and no one really knows my origins. They were probably ruff. What matters though is where I am now, running IVY Marketing Group. There are humans here who think they’re in charge. In truth, they do actually have amazing experience in content marketing, brand development, website design, podcasts, social media, advertising, digital marketing, and public relations, but I’m super important and the center of attention. I mean, look at this face. Right? And I know I’m the top dog because honestly, I’m the only one allowed to sleep through staff meetings and eat things that people drop on the floor.
The fact is though that I truly love staying awake at staff meetings. Everyone talks and laughs and they’re always excited. That surprises me a little because it’s not like anyone has thrown a ball to play fetch or anything. But I guess what gets my pack of peoples’ tails wagging is their work and their clients. I don’t know what a website or a blog is, but I do know that my pack must be good at them because they’ve earned all sorts of awards for these and other things. My bed had to be moved because the framed certificates were taking up so much room. Despite the inconvenience, I’m proud of these awards!
I serve several important purposes at IVY. I always let Mom (and the world) know when the mailman is here. When people come into the office, just one (usually) quick non-invasive (usually) sniff, allows me to determine important characteristics…like if they had anything good for breakfast, own any pets (pet owners are the best!) or if they stepped in anything on the way in. (It’s sort of like me conducting a first job interview.) I generously share my tummy because I know people like to give it a good scratch. I always give kisses, whether one is feeling lonely or not. And I’m always happy to share someone’s meal, especially if they’re trying to lose weight. My pack describes me as being engaging, amusing, and entertaining. (When I hear a siren, I “sing” along and it makes them laugh.) NPR talks about the benefits of having a pet at the workplace. Studies show pets lower stress hormones and improve morale and productivity. I wholeheartedly agree that a dog in the workplace is the best thing since rawhide bones.
As for my pack of people at IVY…they are amazing and always make my tail wag!