The IVY Difference.
We Dont Just CreAte Marketing
We amplify meaning, nurture reputation, and support the work of building a thriving community that attracts prospects and where residents feel known, valued, and connected. With data-driven purpose and unparalleled story-telling ability, IVY guides you to successful census solutions through MAPS.
MARKETING
We uncover your story and express it with clarity, consistency, and purpose.
ADVERTISING
Smart campaigns that adapt, optimize and convert.
PUBLIC RELATIONS
Stories that shape perception, build trust, and spark genuine connection, everywhere it matters.
STRATEGIC POSITIONING
Understanding your market so you message stands out – and stands for something.
About IVY.
WE ARE A BOUTIQUE MARKETING AND PUBLIC RELATIONS AGENCY SPECIALIZING IN SENIOR LIVING AND SERVICES SINCE 1990.
For more than three decades, we have partnered with service-oriented clients and senior living communities to build meaningful brands, drive occupancy, and tell the stories that truly connect with residents and their families.
IVY is a multi-award-winning agency. Most recently, we received five top honors from Mature Media Awards—recognition that reflects both the depth and versatility of our work. Our expertise spans branding, website development, graphic design, social media, public relations, and content creation.
What sets IVY apart is our ability to combine strategic thinking with powerful storytelling. We don’t just market organizations—we bring their purpose to life in ways that inspire trust, engagement, and action.
DEBRA SHERIDAN
President
WENDY FOSTER
VP, Content Director
KATIE SHERIDAN
Executive Creative Director
MORGAN ALLEN
Digital Marketing Specialist
I have worked with Ivy Marketing for 15 years, and they consistently deliver exceptional results. They have a unique ability to understand each community and translate that into authentic, meaningful marketing. Their writers are true storytellers who create compelling content that builds connection and trust. Thoughtful, creative, and strategic, Ivy Marketing always puts the community first. I highly recommend them as a trusted partner who delivers both creativity and results.
- Cindi Nelson, VP Marketing and Sales, Life Care Services (LCS)
We truly value our partnership with IVY. Their team brings a high level of creativity, professionalism, and a deep understanding of the industry, which has helped showcase Liberty Senior Living, our communities, and our residents in meaningful stories both locally and beyond. Just as important, their responsiveness makes a real difference. The ability to move quickly and collaborate in the moment allows us to take full advantage of opportunities as they arise.
- Dean Dellaria, Corporate Director of Marketing, Liberty Senior Living
Working with IVY Marketing Group for many years has been an exceptional experience. Their team consistently brings a high level of professionalism, creativity, and genuine dedication to every project. They understand our clients, anticipate needs, and deliver thoughtful, strategic work that makes a real impact. IVY is more than a partner to us. They are an extension of our team, and their commitment to excellence shows in everything they do.
- Dan Harrington, Executive Director of Oak Trace
DEBRA SHERIDAN
PRESIDENT
It’s addictive—the fast-paced, ever-evolving world of marketing and public relations keeps you curious, energized, and constantly learning… especially now with Artificial Intelligence reshaping what’s possible.
At IVY, we thrive on finding new ways to set our clients apart. And the truth is—they make it easy. They have incredible stories to tell.
My role is to uncover each client’s goals and align them with the smartest, most effective strategies—always within budget. That means exploring everything from traditional media to digital innovation and every communication channel in between. Whether it’s direct mail, TV advertising, a new website, or PPC campaigns, the goal is always the same: capture attention, spark interest, and drive meaningful results.
I’m also fortunate to work alongside an exceptional team. The people at IVY are creative, thoughtful, collaborative—and genuinely fun to be around. There isn’t a novice in the group; just seasoned professionals who care deeply about doing great work.
And our clients? Just as inspiring. Many have been with us for years, and their passion for serving their communities never gets old. They’re committed to innovation, to responsibility, and to making a difference—and that’s something I truly admire.
So yes, it’s true what they say: when you love what you do, it doesn’t feel like work.
WENDY FOSTER
VICE PRESIDENT, CONTENT DIRECTOR
Rock-climbing, training for an 80-floor stair climb event, running a 5K…This is just a tiny peek into what people 20 and even 30 years older than I am, are doing on a fairly regular basis at some of the retirement communities that IVY represents.
I’m of the generation that still has reoccurring nightmares about what the next step looked like when my grandmother could no longer live by herself. The very best option at that time was living at a “facility” and included eating rubbery chicken and playing an occasional game of BINGO. Period. That’s why my parent’s generation begged us not to ever put them into “one of those places.”
I am so proud that IVY’s clients are at the very forefront of an industry that creates opportunities, challenges, and most of all freedom for seniors, allowing them to explore hobbies, interests, passions…the next chapter of their very full lives.
I feel reassured for my own future. Even more, I feel honored to be able to share the impactful stories about this paradigm shift in the world of senior housing. What we hear and see at our clients’ communities is fascinating and inspiring!
KATIE SHERIDAN
EXECTUTIVE CREATIVE DIRECTOR
Katie Sheridan brings bold ideas, sharp strategy, and a whole lot of creative energy to her role as executive creative director at IVY Marketing Group. With experience at powerhouse agencies including VML, Energy BBDO and Dentsu, she has helped shape campaigns for major brands while developing a talent for turning big ideas into meaningful visual storytelling.
Over the course of her career, she has led creative teams for brands such as Intel, The Home Depot and Ziploc, earning multiple international awards along the way. Equal parts artist, strategist and problem solver, Katie is passionate about pushing creative boundaries, mentoring emerging talent and leaving the industry a little better than she found it.
Whether brainstorming campaign concepts, crafting brand visuals or exploring unexpected ideas, she brings curiosity, collaboration and fearless thinking to every project.
MORGAN ALLEN
DIGITAL MARKETING SPECIALIST
As IVY’s Gen Z representative, I naturally found my way into project management, social media, and all things digital—largely because I grew up with it, studied it, and, let’s be honest, probably can’t function without it.
In all seriousness, my role at IVY is both fun and incredibly rewarding. I’m constantly exploring new ways to strengthen our clients’ social media presence—and there’s nothing more satisfying than watching the numbers grow (yes, I’m the one who actually gets excited about analytics).
Pay-per-click advertising keeps me on my toes, especially with Google continually updating its algorithms. But I love the challenge—it’s a space where strategy, creativity, and quick thinking all come into play.
On the project management side, I stay sharp by helping coordinate the many moving pieces across our client work. With so much happening at once, organization isn’t just helpful—it’s essential.
I graduated with honors from Indiana University, and it set me on a path that led me to IVY. I couldn’t ask for a better team—creative, supportive, and genuinely appreciative of both our clients and each other.